{"id":902,"date":"2025-07-28T07:58:38","date_gmt":"2025-07-28T05:58:38","guid":{"rendered":"https:\/\/financniprirucka.cz\/?p=902"},"modified":"2025-07-28T07:58:39","modified_gmt":"2025-07-28T05:58:39","slug":"jak-ziskat-prvni-zakazniky-10-overenych-zpusobu-jak-rozjet-svuj-byznys-od-nuly","status":"publish","type":"post","link":"https:\/\/www.financniprirucka.cz\/?p=902","title":{"rendered":"Jak z\u00edskat prvn\u00ed z\u00e1kazn\u00edky: 10 ov\u011b\u0159en\u00fdch zp\u016fsob\u016f, jak rozjet sv\u016fj byznys od nuly"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zalo\u017eit \u017eivnost nebo firmu je d\u016fle\u017eit\u00fd krok. Ale skute\u010dn\u00e9 podnik\u00e1n\u00ed&nbsp;<strong>za\u010dne a\u017e s prvn\u00ed plat\u00edc\u00ed objedn\u00e1vkou<\/strong>. Z\u00edskat prvn\u00ed z\u00e1kazn\u00edky m\u016f\u017ee b\u00fdt nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st \u2013 hlavn\u011b pokud nem\u00e1\u0161 velk\u00fd rozpo\u010det na reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161t\u011bst\u00ed existuje \u0159ada&nbsp;<strong>efektivn\u00edch a levn\u00fdch zp\u016fsob\u016f<\/strong>, jak se prosadit a rozb\u011bhnout podnik\u00e1n\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd1f 1. \u0158ekni o sob\u011b sv\u00e9mu okol\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u010dekej, \u017ee t\u011b lid\u00e9 \u201en\u011bjak\u201c najdou. Dej v\u011bd\u011bt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rodin\u011b, p\u0159\u00e1tel\u016fm, b\u00fdval\u00fdm koleg\u016fm<\/li>\n\n\n\n<li>sd\u00edlej p\u0159\u00edsp\u011bvek na osobn\u00edm profilu na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n\n\n\n<li>napi\u0161 jednoduch\u00fd e-mail nebo zpr\u00e1vu ve stylu:<br>\ud83d\udc49\u00a0<em>\u201eZa\u010dal\/a jsem podnikat v oblasti XYZ. Pokud o n\u011bkom v\u00ed\u0161, kdo pot\u0159ebuje pomoc s\u2026 \u2013 budu r\u00e1d\/a za doporu\u010den\u00ed.\u201c<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\uddd1\u200d\ud83d\udcbb 2. Bu\u010f vid\u011bt tam, kde je tvoje c\u00edlovka<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud d\u011bl\u00e1\u0161 nap\u0159. \u00faklid, nab\u00eddni slu\u017ebu na Facebook skupin\u00e1ch v dan\u00e9m m\u011bst\u011b.<\/li>\n\n\n\n<li>Pokud \u0161ije\u0161, najdi tv\u016fr\u010d\u00ed skupiny nebo tr\u017ei\u0161t\u011b jako Fler, Etsy, Herohero.<\/li>\n\n\n\n<li>Pokud nab\u00edz\u00ed slu\u017eby (design, psan\u00ed, poradenstv\u00ed) \u2013 vyu\u017eij port\u00e1ly jako NaVoln\u00e9Noze.cz, Webtrh nebo LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Bu\u010f konkr\u00e9tn\u00ed \u2013 napi\u0161, co p\u0159esn\u011b d\u011bl\u00e1\u0161 a pro koho.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac 3. Prvn\u00ed z\u00e1kazn\u00edk = nejlep\u0161\u00ed reklama<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Ud\u011blej pro prvn\u00edho klienta pr\u00e1ci nav\u00edc.<br>Z\u00edskej jeho d\u016fv\u011bru, v\u00fdbornou referenci nebo doporu\u010den\u00ed dal\u0161\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udfe2 Tip: Nab\u00eddni \u00favodn\u00ed slevu v\u00fdm\u011bnou za recenzi. Re\u00e1ln\u00e1 zku\u0161enost prod\u00e1v\u00e1 v\u00edc ne\u017e tis\u00edc slov.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcf8 4. Sd\u00edlej svou pr\u00e1ci na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nemus\u00ed\u0161 b\u00fdt influencer \u2013 sta\u010d\u00ed, \u017ee\u00a0<strong>uk\u00e1\u017ee\u0161, co d\u011bl\u00e1\u0161<\/strong><\/li>\n\n\n\n<li>Fotky \u201ep\u0159ed a po\u201c, z\u00e1kulis\u00ed, proces, recenze, v\u00fdstupy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Aktivita buduje d\u016fv\u011bru. Z\u00e1kazn\u00edci cht\u011bj\u00ed vid\u011bt, \u017ee&nbsp;<strong>existuje\u0161, pracuje\u0161 a rozum\u00ed\u0161 tomu<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 5. Nab\u00eddni n\u011bco zdarma (s rozumem)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kr\u00e1tk\u00e1 konzultace zdarma<\/li>\n\n\n\n<li>Vzorek produktu<\/li>\n\n\n\n<li>E-book, video, checklist<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tzv.&nbsp;<strong>\u201elead magnet\u201c<\/strong>&nbsp;pom\u00e1h\u00e1 p\u0159it\u00e1hnout pozornost a z\u00edskat prvn\u00ed kontakty.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udee0\ufe0f 6. Spolupracuj s jin\u00fdmi podnikateli<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud jsi grafik \u2013 nab\u00eddni spolupr\u00e1ci copywriter\u016fm nebo tv\u016frc\u016fm web\u016f<\/li>\n\n\n\n<li>Pokud jsi mas\u00e9r \u2013 domluv se s fitness tren\u00e9rem<\/li>\n\n\n\n<li>Pokud jsi fotograf \u2013 spoj se s viz\u00e1\u017eistkou<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc S\u00ed\u0165uj a vytv\u00e1\u0159ej v\u00fdhodn\u00e1 spojen\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac 7. Sb\u00edrej e-maily a buduj komunitu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dni jednodu\u0161e \u2013 Google formul\u00e1\u0159, newsletter v Mailchimpu nebo Ecomailu.<br>Sb\u00edrej kontakty \u2013 a ob\u010das jim napi\u0161 hodnotn\u00fd e-mail nebo novinku.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccd 8. Nab\u00eddni slu\u017ebu nebo produkt lok\u00e1ln\u011b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Let\u00e1ky na n\u00e1st\u011bnky v kav\u00e1rn\u011b, fitku, obchod\u011b<\/li>\n\n\n\n<li>Vizitky nebo QR k\u00f3d v m\u00edstn\u00edch slu\u017eb\u00e1ch<\/li>\n\n\n\n<li>Akce, kde m\u016f\u017ee\u0161 oslovit m\u00edstn\u00ed lidi (farm\u00e1\u0159sk\u00e9 trhy, workshopy, networkingy)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udded 9. M\u011bj jednoduch\u00fd a jasn\u00fd web\/profil<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00ed\u0161 m\u00edt hned e-shop \u2013 sta\u010d\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jednoduch\u00e1 prezentace na Wixu, Webnode nebo Carrd<\/li>\n\n\n\n<li>kontaktn\u00ed formul\u00e1\u0159 nebo odkaz na e-mail<\/li>\n\n\n\n<li>jasn\u011b napsan\u00e9: kdo jsi, co nab\u00edz\u00ed\u0161, komu a za kolik<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udde0 10. Nep\u0159est\u00e1vej testovat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To, co funguje jin\u00e9mu, nemus\u00ed fungovat tob\u011b. Ale co je jist\u00e9:<br>\ud83d\udc49&nbsp;<strong>Bez akce \u017e\u00e1dn\u00ed z\u00e1kazn\u00edci nep\u0159ijdou.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Shrnut\u00ed: Prvn\u00ed z\u00e1kazn\u00edci p\u0159ijdou, kdy\u017e o sob\u011b bude\u0161 d\u00e1vat v\u011bd\u011bt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskat prvn\u00ed klienty nen\u00ed o reklamn\u00edm rozpo\u010dtu. Je to o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>odvaze za\u010d\u00edt<\/li>\n\n\n\n<li>aktivit\u011b a komunikaci<\/li>\n\n\n\n<li>osobn\u00edm p\u0159\u00edstupu a d\u016fv\u011b\u0159e<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Zalo\u017eit \u017eivnost nebo firmu je d\u016fle\u017eit\u00fd krok. Ale skute\u010dn\u00e9 podnik\u00e1n\u00ed&nbsp;za\u010dne a\u017e s prvn\u00ed plat\u00edc\u00ed objedn\u00e1vkou. Z\u00edskat prvn\u00ed z\u00e1kazn\u00edky m\u016f\u017ee b\u00fdt nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st \u2013 hlavn\u011b pokud nem\u00e1\u0161 velk\u00fd rozpo\u010det na reklamu.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani"],"_links":{"self":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=902"}],"version-history":[{"count":1,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/902\/revisions"}],"predecessor-version":[{"id":904,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/902\/revisions\/904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/media\/903"}],"wp:attachment":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}