{"id":925,"date":"2025-07-28T09:15:36","date_gmt":"2025-07-28T07:15:36","guid":{"rendered":"https:\/\/financniprirucka.cz\/?p=925"},"modified":"2025-07-28T09:15:37","modified_gmt":"2025-07-28T07:15:37","slug":"jak-ziskat-prvni-klienty-i-kdyz-zacinas-od-nuly","status":"publish","type":"post","link":"https:\/\/www.financniprirucka.cz\/?p=925","title":{"rendered":"Jak z\u00edskat prvn\u00ed klienty, i kdy\u017e za\u010d\u00edn\u00e1\u0161 od nuly"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Za\u010d\u00e1tek podnik\u00e1n\u00ed je vzru\u0161uj\u00edc\u00ed, ale taky pln\u00fd otazn\u00edk\u016f. Jedn\u00edm z nejv\u011bt\u0161\u00edch je:&nbsp;<strong>Kde se\u017eenu prvn\u00ed z\u00e1kazn\u00edky?<\/strong><br>Mo\u017en\u00e1 je\u0161t\u011b nem\u00e1\u0161 hotov\u00fd web, nem\u00e1\u0161 rozpo\u010det na reklamu a konkurence je v\u0161ude. Ale neboj \u2013 i bez pen\u011bz a zn\u00e1m\u00e9ho jm\u00e9na se daj\u00ed prvn\u00ed klienti z\u00edskat. Tady je n\u00e1vod, jak na to.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Za\u010dni u sv\u00e9ho okol\u00ed<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Zn\u00ed to jednodu\u0161e, ale funguje. Rodina, kamar\u00e1di, zn\u00e1m\u00ed nebo b\u00fdval\u00ed kolegov\u00e9 \u2013 to je prvn\u00ed okruh lid\u00ed, kte\u0159\u00ed ti mohou pomoct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak na to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otev\u0159en\u011b jim \u0159ekni, co d\u011bl\u00e1\u0161, co nab\u00edz\u00ed\u0161 a jak ti mohou pomoct (nap\u0159. sd\u00edlen\u00edm na soci\u00e1ln\u00edch s\u00edt\u00edch).<\/li>\n\n\n\n<li>Neboj se po\u017e\u00e1dat o doporu\u010den\u00ed \u2013 i kdy\u017e sami nic nepot\u0159ebuj\u00ed, mo\u017en\u00e1 znaj\u00ed n\u011bkoho, kdo ano.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Prvn\u00ed zak\u00e1zky klidn\u011b i zdarma nebo s velkou slevou<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1\u0161 0 referenc\u00ed, m\u016f\u017ee\u0161 nab\u00eddnout svou slu\u017ebu nebo produkt za v\u00fdrazn\u011b ni\u017e\u0161\u00ed cenu, v\u00fdm\u011bnou za zp\u011btnou vazbu nebo recenzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pozor:<\/strong>&nbsp;nejde o to znehodnotit svou pr\u00e1ci \u2013 jde o to z\u00edskat d\u016fv\u011bryhodn\u00fd d\u016fkaz, \u017ee to, co d\u011bl\u00e1\u0161, m\u00e1 hodnotu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Bu\u010f aktivn\u00ed v online komunit\u00e1ch<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lid\u00e9 hledaj\u00ed \u0159e\u0161en\u00ed sv\u00fdch probl\u00e9m\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, diskusn\u00edch f\u00f3rech, Facebook skupin\u00e1ch nebo LinkedInu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co m\u016f\u017ee\u0161 ud\u011blat:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zapoj se do diskus\u00ed, kde m\u016f\u017ee\u0161 p\u0159irozen\u011b pomoct (nap\u0159. odpov\u011bd\u011bt na dotaz).<\/li>\n\n\n\n<li>Nab\u00eddni zdarma u\u017eite\u010dn\u00e9 rady, \u010dl\u00e1nky, checklisty, n\u00e1vody \u2013 z\u00edsk\u00e1\u0161 d\u016fv\u011bru.<\/li>\n\n\n\n<li>P\u0159idej si do bio, co d\u011bl\u00e1\u0161, a uve\u010f kontaktn\u00ed info.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Vytvo\u0159 jednoduchou prezentaci sv\u00e9 nab\u00eddky<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00ed\u0161 m\u00edt hned profesion\u00e1ln\u00ed web. M\u016f\u017ee\u0161 za\u010d\u00edt s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jednoduchou landing page (nap\u0159. p\u0159es Webnode, Wix, Carrd)<\/li>\n\n\n\n<li>PDF prezentac\u00ed s nab\u00eddkou<\/li>\n\n\n\n<li>P\u0159\u00edsp\u011bvkem na LinkedInu nebo Instagramu s v\u00fdzvou: \u201eHled\u00e1m 3 klienty, kter\u00fdm pom\u016f\u017eu s\u2026\u201c<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Nab\u00eddni spolupr\u00e1ci freelancer\u016fm nebo agentur\u00e1m<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud nap\u0159\u00edklad nab\u00edz\u00ed\u0161 grafiku, texty, p\u0159eklady nebo marketing, napi\u0161 freelancer\u016fm nebo men\u0161\u00edm agentur\u00e1m, kter\u00e9 u\u017e maj\u00ed zak\u00e1zky \u2013 \u010dasto pot\u0159ebuj\u00ed v\u00fdpomoc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edsk\u00e1\u0161 prvn\u00ed zku\u0161enost i p\u0159\u00edle\u017eitost nau\u010dit se, jak funguje re\u00e1ln\u00fd trh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Zp\u011btn\u00e1 vazba = zlato<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 interakce s potenci\u00e1ln\u00edm klientem t\u011b n\u011bco nau\u010d\u00ed. I kdy\u017e nedojde ke spolupr\u00e1ci, zeptej se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co jim chyb\u011blo?<\/li>\n\n\n\n<li>Pro\u010d se rozhodli jinak?<\/li>\n\n\n\n<li>Co by vylep\u0161ili na tv\u00e9 nab\u00eddce?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Z ka\u017ed\u00e9 odpov\u011bdi se posune\u0161 o krok bl\u00ed\u017e k uzav\u0159en\u00e9mu obchodu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskat prvn\u00ed klienty je o&nbsp;<strong>d\u016fv\u011b\u0159e, aktivit\u011b a autenticit\u011b<\/strong>. Lid\u00e9 nenakupuj\u00ed od zna\u010dek \u2013 nakupuj\u00ed od lid\u00ed. Bu\u010f vid\u011bt, bu\u010f aktivn\u00ed, mluv o tom, co d\u011bl\u00e1\u0161, a u\u010d se s ka\u017edou zku\u0161enost\u00ed. Prvn\u00ed zak\u00e1zka je za\u010d\u00e1tek \u2013 ne c\u00edl. Od n\u00ed se odraz\u00ed\u0161 k dal\u0161\u00edm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Za\u010d\u00e1tek podnik\u00e1n\u00ed je vzru\u0161uj\u00edc\u00ed, ale taky pln\u00fd otazn\u00edk\u016f. Jedn\u00edm z nejv\u011bt\u0161\u00edch je:&nbsp;Kde se\u017eenu prvn\u00ed z\u00e1kazn\u00edky?Mo\u017en\u00e1 je\u0161t\u011b nem\u00e1\u0161 hotov\u00fd web, nem\u00e1\u0161 rozpo\u010det na reklamu a konkurence je v\u0161ude. Ale neboj \u2013&hellip;<\/p>\n","protected":false},"author":2,"featured_media":926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani"],"_links":{"self":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=925"}],"version-history":[{"count":1,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/925\/revisions"}],"predecessor-version":[{"id":927,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/925\/revisions\/927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/media\/926"}],"wp:attachment":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}