{"id":928,"date":"2025-07-28T09:16:34","date_gmt":"2025-07-28T07:16:34","guid":{"rendered":"https:\/\/financniprirucka.cz\/?p=928"},"modified":"2025-07-28T09:16:35","modified_gmt":"2025-07-28T07:16:35","slug":"jak-si-nastavit-ceny-jako-zacinajici-podnikatel","status":"publish","type":"post","link":"https:\/\/www.financniprirucka.cz\/?p=928","title":{"rendered":"Jak si nastavit ceny jako za\u010d\u00ednaj\u00edc\u00ed podnikatel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ceny jsou jedn\u00edm z nej\u010dast\u011bj\u0161\u00edch dilemat na za\u010d\u00e1tku podnik\u00e1n\u00ed. D\u00e1\u0161 je moc n\u00edzko \u2013 a bude\u0161 p\u0159epracovan\u00fd a bez zisku. D\u00e1\u0161 je moc vysoko \u2013 a klienti mo\u017en\u00e1 ute\u010dou ke konkurenci. Jak naj\u00edt rovnov\u00e1hu? A jak si v\u016fbec \u0159\u00edct o pen\u00edze, kdy\u017e za\u010d\u00edn\u00e1\u0161?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Zapome\u0148 na \u201ecenu podle konkurence\u201c<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sledov\u00e1n\u00ed konkurence je u\u017eite\u010dn\u00e9 \u2013 ale nesm\u00ed to b\u00fdt tv\u016fj jedin\u00fd z\u00e1klad. Jin\u00ed podnikatel\u00e9 mohou m\u00edt jin\u00e9 n\u00e1klady, c\u00edlovou skupinu nebo strategii. Kdy\u017e slep\u011b kop\u00edruje\u0161 jejich ceny, m\u016f\u017ee\u0161 snadno skon\u010dit v m\u00ednusu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Spo\u010d\u00edtej si sv\u00e9 n\u00e1klady a c\u00edle<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e prod\u00e1v\u00e1\u0161 produkt nebo slu\u017ebu, mus\u00ed\u0161 v\u011bd\u011bt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kolik t\u011b stoj\u00ed v\u00fdroba, \u010das, n\u00e1stroje, marketing, \u00fa\u010detnictv\u00ed apod.<\/li>\n\n\n\n<li>Kolik chce\u0161 vyd\u011blat m\u011bs\u00ed\u010dn\u011b, aby podnik\u00e1n\u00ed d\u00e1valo smysl<\/li>\n\n\n\n<li>Kolik \u010dasu m\u016f\u017ee\u0161\/mus\u00ed\u0161 pracovat<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f&nbsp;<strong>P\u0159\u00edklad (freelancer):<\/strong><br>Chce\u0161 si vyd\u011blat 40 000 K\u010d m\u011bs\u00ed\u010dn\u011b a m\u016f\u017ee\u0161 pracovat 80 hodin m\u011bs\u00ed\u010dn\u011b. To znamen\u00e1, \u017ee tv\u00e1 minim\u00e1ln\u00ed hodinov\u00e1 sazba by m\u011bla b\u00fdt&nbsp;<strong>500 K\u010d\/h<\/strong>, a to bez zapo\u010dten\u00ed rezervy nebo dan\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Uv\u011bdom si hodnotu, kterou dod\u00e1v\u00e1\u0161<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Klienti neplat\u00ed za tv\u016fj \u010das \u2013&nbsp;<strong>plat\u00ed za v\u00fdsledek.<\/strong>&nbsp;Pokud jim tv\u00e1 pr\u00e1ce u\u0161et\u0159\u00ed \u010das, vyd\u011bl\u00e1 pen\u00edze nebo vy\u0159e\u0161\u00ed probl\u00e9m, je to hodnota, kter\u00e1 m\u00e1 svou cenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 P\u0159em\u00fd\u0161lej:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co p\u0159esn\u011b klient z\u00edsk\u00e1 d\u00edky tob\u011b?<\/li>\n\n\n\n<li>Jak moc mu to zjednodu\u0161\u00ed \u017eivot nebo zv\u00fd\u0161\u00ed zisk?<\/li>\n\n\n\n<li>Kolik by ho to st\u00e1lo, kdyby to \u0159e\u0161il s\u00e1m nebo \u0161patn\u011b?<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Neboj se si \u0159\u00edct o adekv\u00e1tn\u00ed cenu<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010d\u00e1te\u010dn\u00edci maj\u00ed \u010dasto vnit\u0159n\u00ed blok: \u201eNejsem je\u0161t\u011b dost zku\u0161en\u00fd\/\u00e1\u201c, \u201eCo kdy\u017e je to moc?\u201c<br>Jen\u017ee podhodnocen\u00edm se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u016fsob\u00ed\u0161 levn\u011b (a t\u00edm m\u00e9n\u011b d\u016fv\u011bryhodn\u011b)<\/li>\n\n\n\n<li>P\u0159it\u00e1hne\u0161 \u0161patn\u00e9 klienty, kte\u0159\u00ed budou tla\u010dit na cenu<\/li>\n\n\n\n<li>Vyd\u011bl\u00e1\u0161 m\u00e1lo, p\u0159et\u00ed\u017e\u00ed\u0161 se a ztrat\u00ed\u0161 chu\u0165 podnikat<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Bu\u010f transparentn\u00ed a profesion\u00e1ln\u00ed<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bj p\u0159ipraven\u00fd cen\u00edk, bal\u00ed\u010dky nebo sazbu. Kdy\u017e t\u011b n\u011bkdo oslov\u00ed, bu\u010f p\u0159ipraven\/a odpov\u011bd\u011bt jasn\u011b a bez omluv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159.:<br>\ud83d\udcac \u201eMoje hodinov\u00e1 sazba je 750 K\u010d, ale v\u011bt\u0161ina klient\u016f vyu\u017e\u00edv\u00e1 m\u011bs\u00ed\u010dn\u00ed bal\u00ed\u010dek, kde je pr\u00e1ce efektivn\u011bj\u0161\u00ed a v\u00fdhodn\u011bj\u0161\u00ed.\u201c<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Cenu m\u016f\u017ee\u0161 v\u017edy upravit \u2013 ale ne za\u010d\u00edt pod cenou<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lep\u0161\u00ed je za\u010d\u00edt o n\u011bco v\u00fd\u0161 a d\u00e1t slevu nebo ak\u010dn\u00ed nab\u00eddku, ne\u017e se podcenit a pozd\u011bji slo\u017eit\u011b vysv\u011btlovat zdra\u017een\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nastaven\u00ed cen je o&nbsp;<strong>sebev\u011bdom\u00ed, v\u00fdpo\u010dtech a hodnot\u011b<\/strong>, kterou dod\u00e1v\u00e1\u0161. Tvoje cena nen\u00ed jen \u010d\u00edslo \u2013 je to vzkaz klientovi, jak si s\u00e1m sebe v\u00e1\u017e\u00ed\u0161. Nau\u010d se \u0159\u00edct si f\u00e9rovou \u010d\u00e1stku. Ti spr\u00e1vn\u00ed klienti to ocen\u00ed \u2013 a vr\u00e1t\u00ed se.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Ceny jsou jedn\u00edm z nej\u010dast\u011bj\u0161\u00edch dilemat na za\u010d\u00e1tku podnik\u00e1n\u00ed. D\u00e1\u0161 je moc n\u00edzko \u2013 a bude\u0161 p\u0159epracovan\u00fd a bez zisku. D\u00e1\u0161 je moc vysoko \u2013 a klienti mo\u017en\u00e1 ute\u010dou ke&hellip;<\/p>\n","protected":false},"author":2,"featured_media":929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani"],"_links":{"self":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=928"}],"version-history":[{"count":1,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/928\/revisions"}],"predecessor-version":[{"id":930,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/posts\/928\/revisions\/930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=\/wp\/v2\/media\/929"}],"wp:attachment":[{"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.financniprirucka.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}